Bettear is an AI-powered Assistive Listening solution that enables people with hearing difficulties to experience everyday social activities. Thanks to Bettear, institutions of all kinds, from concert halls to museums and universities can offer full coverage of audio accessibility.
In this rebranding process I wanted to achieve warmth and humanity through compelling visuals of Bettear's community enjoying the experience and waves of color representing the sound and technology of the platform. This project included a full brand book, Web and mobile UI design, social media design and photoshoot art direction.
This project was made in collaboration with Side Street led by Maor Ofek. Photos of the user community and Bettear's team by Liron Weissman. Motion Design By Rotem Gridish.
